Scraped Google Maps for wellness centers (yoga, Pilates, sauna, cold plunge, and ice bath), and also scraped the Apple App Store for wellness apps with bad reviews.
For studios, the emails referenced their strong community, measured by review count. For apps, they referenced actual 1-star reviews as the pain point.
Niche wellness vertical with community-based personalization
Live campaign dashboards from 2 sequences run for this client.