← Marielle Camba

Marielle Camba // GTM Systems

Pricing

Two ways to work with me: a monthly engagement where I build and run the outbound engine with you, or hourly help on the pieces you already know you need. Either way you keep every account, list and system I touch.

Done With You month to month

I build it, you own it.

I build the outbound engine on your infrastructure: validated lists of your TAM, email sequences, LinkedIn outreach, and the systems around them. Then I run it to a daily send goal of 1,000 emails.

$1,500 USD / month

Month-to-month · No lock-in

  • [✓]Daily send goal of 1,000 emails per daySized and sequenced across your inboxes
  • [✓]Everything I build is owned by youLists, sequences, workflows and docs are yours to keep
  • [✓]You provide the inboxes and sending infrastructureDomains, inboxes and sending platform stay in your name, billed at cost by you
  • [✓]I provide the validated email lists of your TAMSourced, enriched and verified before anything sends
  • [✓]3-5 email sequences, strategy + copy frameworkAngles, offers and follow-ups you can reuse after we're done
  • [✓]LinkedIn outreach includedLayered on the same list so email and LinkedIn hit together
  • [✓]Continuous campaign iterationNew angles, offers and sequences tested biweekly, winners scaled and tired campaigns retired before they stall
  • [✓]Full tracking on every sendSends, opens, replies and positive replies tracked per campaign, sequence and inbox, so nothing runs blind
  • [✓]Live dashboard and reportingOne place to see what every campaign is doing, updated as it happens rather than at the end of the month
  • [✓]Regular deliverability and campaign auditsInbox health, list quality and sequence performance reviewed on a schedule, so problems get caught before they show up in the numbers
Book a call →

30 minutes. We scope your TAM and what the first campaigns should test.

On Demand hourly, no retainer

Need a hand, not an engine.

Booked by the hour for the GTM work you already know you need. No retainer, no scope document, no minimum commitment. You send the task, I do the work, you get billed for the hours it took.

$15 USD / hour

Billed hourly · No minimum

  • [✓]List building and enrichmentValidated lists of your TAM, sourced, enriched and verified
  • [✓]Sequence, copy and offer reviewsAngles and follow-ups audited, rewritten or built from scratch
  • [✓]Deliverability and inbox setupDomains, mailboxes, warmup and DNS records checked and fixed
  • [✓]Automation and reporting buildsWorkflows, enrichment tables and dashboards wired together
  • [✓]Ad hoc GTM strategy callsWorking sessions on targeting, offer or channel decisions
Book a call →

30 minutes. Tell me the task and I will tell you roughly how many hours it takes.

What the stack costs you

The three things you cover stay in your name and get billed to you directly, at cost. Here is what I recommend and what it usually runs. Vendor pricing moves, so treat these as ballparks we confirm on the call.

Inboxes & domainsfrom $39 / mo
Zapmail
$39 / mo for 10 Google mailboxes, then roughly $3 per extra mailbox, closer to $2.50 on annual billing. Domains are bought separately at about $10 to $15 each per year.
Sending platform$30 to $39 / mo
SmartleadorInstantly
Smartlead starts at $39 / mo, Instantly at $30 / mo. Both allow unlimited mailboxes on entry plans, so this cost stays flat as inbox count grows.
LinkedIn accounts$49 to $59 / seat
HeyReachorAimfox
HeyReach is $59 per sender per month, Aimfox $49 per seat per month. Priced per connected LinkedIn account, so one seat per person sending.

What to expect

Week 1-2
Setup, warming and list building.
Domains and inboxes configured, email warming started, first validated lists built and the copy strategy written.
Week 3
Campaigns launched.
First sequences sending, with daily tracking on the numbers and a weekly audit on deliverability and performance.
Over 90 days
Full outbound engine built, then iterated on.
TAM coverage, enrichment and reporting wired together and handed over documented. From there it is constant testing of new campaigns, angles and approaches against the data.
Ongoing
Experiment, or the engine goes stale.
A winning campaign only wins for a while. Lists get burned, angles get tired and the market moves, so new experiments and iterations have to keep running for outbound to keep producing.

Who covers what

Inboxes & domainsYou
Sending platformYou
LinkedIn accountsYou
Validated TAM listsMe
Sequences, strategy & copyMe & You
LinkedIn outreachMe
Systems & automationMe
Dashboard reportsMe
Ownership of it allYou

An honest note on results

Outbound results are a combination of product market fit, your offer, the size and quality of your TAM, your pricing, your timing and a lot more that sits outside the campaigns themselves. No one can honestly guarantee a number of meetings or a revenue figure, and I won't.

What I commit to is building the outbound engine: validated lists, sequences, working infrastructure and reporting, run properly and improved every week. You end up owning a system that keeps producing after our engagement ends, and we make decisions from the dashboard rather than from guesses.

The point of the engine is to make your sales team more efficient. They should be spending their time selling, not building lists, writing sequences, watching deliverability or pulling reports. I run the ops side so a steady flow of conversations lands in front of them and they can focus on closing.