GTM ENGINEER // OUTBOUND SYSTEMS

Marielle Camba

I build the data pipelines, enrichment, and cold-email infrastructure that turn untapped audiences into booked meetings, with multiple data sources, automation, and AI.

16+
Industries Served
30+
Clients
4+
Lead-Gen Agencies Served

Tools I work with:

Clay Instantly Apollo Smartlead Prospeo Apify OpenAI HubSpot Claude Claude Code Cursor Make.com Attio Railway Supabase Trigger.dev RapidAPI SerpAPI Serper.dev BlitzAPI Clay Instantly Apollo Smartlead Prospeo Apify OpenAI HubSpot Claude Claude Code Cursor Make.com Attio Railway Supabase Trigger.dev RapidAPI SerpAPI Serper.dev BlitzAPI
// THE PROBLEM

Why you're here. Why something needs to change.

Growth usually breaks in one of two places: nothing is coming in, or nothing behind the scenes can handle it once it does.

01

Manual = wasted time

Hours disappear into prospecting, list cleanup, and copy-paste outreach. Your time — and your team's — is worth more than work a machine does better.

02

Data decay

Most lead lists rot 30–40% within a year. Every bounce chips away at your sender reputation. Verified, enriched data fixes that at the source.

03

Tribal knowledge

Your process lives in your head, a Slack thread, or nowhere at all. New hires can't ramp, and the moment you step away everything stalls.

04

Growth breaks what worked

The setup that handled 5 clients falls apart at 25. Without structure, more revenue just means more chaos, faster.

// THE SOLUTION

Two systems that carry the load.

One fills your calendar. The other makes sure your business can handle what lands in it.

PILLAR 01

Outbound Infrastructure

The automated engine that keeps your sales calendar full, so your time goes into closing instead of prospecting.

  1. 01

    Data Sourcing

    I find and verify the right accounts and people for your offer. Clean, accurate, ready to reach.

  2. 02

    The Tech Stack

    Domains, inboxes, sequencer, enrichment, CRM — set up and wired together so the whole thing runs on its own.

  3. 03

    Deliverability

    Warmup, authentication, and sending limits configured so your emails actually reach inboxes — not spam folders.

  4. 04

    Handover

    You get the keys to a fully functioning outbound engine. It's yours to keep, not rented from me.

PILLAR 02

Operations Systemization

The operational backbone — CRM, SOPs, workflows — that keeps your business standing once the leads start coming in.

  1. 01

    Audit & Map

    I map how work actually happens today — your pipeline, handoffs, tools — and where things quietly break.

  2. 02

    CRM & Structure

    Built or rebuilt around how you actually sell — not a generic template you'll abandon in three months.

  3. 03

    SOPs & Knowledgebase

    Every process, script, and decision documented in one place your team will actually open — not buried in a doc no one reads.

  4. 04

    Handover & Training

    Your team gets trained on the system, not just handed a link. Readiness, not just documentation.

// THE PROCESS

How an engagement actually runs.

No generic package pitched on a first call. We figure out what you actually need, then scope it.

Campaign Work

Real campaigns. Real results. Here's what I've built.

Advertising

LinkedIn Ads Agency

Approach: Scraped LinkedIn Ads with Apify, then qualified which of those companies were B2B.

Why it worked: A personalized first line referencing their actual LinkedIn ad activity made the outreach hyper-relevant.

Key Insight: Scraped actual ad data for hyper-relevant outreach
Campaign results
View study →
Restaurant Tech

AI Solution for Restaurant Ordering

Approach: Scraped the Slicelife and Toasttab restaurant directories, then used Prospeo to find the emails associated with each domain and reverse prompts to find job titles.

Why it worked: Restaurant prospects are rarely found on LinkedIn or Apollo, and these inboxes are barely touched by cold email, so the people behind them are far more open to it.

Key Insight: Untapped email audiences with near-zero cold email saturation
Campaign results
View study →
Legal Tech

Reputation Management Platform

Approach: Scraped law firms with Serper, split them into three segments with three different messaging angles, and scraped their actual Google reviews with Apify.

Why it worked: Each of the three segments (under 80 reviews, one to two bad reviews, and 100+ reviews) had a completely different pain point, so each one got completely different messaging.

Key Insight: A three-segment approach using scraped review data for personalization
Campaign results
View study →
Hospitality

WhatsApp Business Messaging

Approach: Scraped hotels from Apollo, directories, and Google Maps using SerpAPI, then referenced their OTA listings.

Why it worked: The emails referenced their OTA listings (Booking.com and the like) and offered to reduce their commission dependency through direct WhatsApp bookings.

Key Insight: Multi-source hotel data paired with an OTA pain-point angle
Campaign results
View study →
SaaS

AI Agent for Customer Engagement

Approach: Scraped software companies offering free trials from Product Hunt, GetLatka, GetApp, Toolify, and SourceForge, then used Pandamatch and Similarweb for traffic data.

Why it worked: An AI prompt checked whether they actually offer a free trial, and companies with free trials want to convert those users into paying customers.

Key Insight: AI-qualified leads based on trial offering and traffic data
Campaign results
View study →
SaaS

Customer Retention Platform

Approach: Scraped software directories such as Crunchbase, Product Hunt, GetLatka, GetApp, Toolify, and SourceForge, then ran AI prompts to check for free trial offerings.

Why it worked: It targeted companies with a specific headcount in their phone and customer support departments, combined with heavy website traffic.

Key Insight: AI qualification combined with department headcount targeting
Campaign results
View study →
// VIDEO TESTIMONIAL

In Their Own Words

A founder on what it's like working together

People I've Worked With

What colleagues and clients say about working together

Eric Nowoslawski

Eric Nowoslawski

Founder @ Growth Engine X

Slack message from Eric Nowoslawski calling Marielle a pivotal hire for the team

Slack · December 2025

Xavier Caffrey

Xavier Caffrey

Founder @ oneaway.io

"One of the best hires I've ever made. I recommend Marielle to anyone and everyone under the sun that wants an A player on their team."

Vlad Mihu

Vlad Mihu

Founder @ group-venluto.com

"The best GTM member we've ever had. We brought in 8 clients in just 2 months with Marielle's help. We didn't have to handle the campaigns at all, and she kept us updated daily, providing support that went far beyond simply managing the campaigns."

Balsa Kosic

Balsa Kosic

Founder @ Prospeqt.co

"Working with Marielle made everything feel lighter. You give her the context, tell her the outcome you want, and she just gets it done.

She picked things up fast, Clay workflows, data scraping methods, automation, and kept it all running smoothly. A lot of moving parts, but she made the process feel simple.

She's one of those people you can count on. That alone makes a huge difference when you're building outbound systems at scale."

Alexander Tsvetkov

Alexander Tsvetkov

Founder @ coldlabs.ai

"Marielle is one of the hardest-working people I know. You can give her an incomplete task and trust that she'll figure it out and deliver something even better than expected.

She doesn't just do the work, she finds ways to improve it. That kind of reliability, initiative, and problem-solving capabilities are extremely rare. Hands down - the best in the game."

Kazzy Khazaal

Kazzy Khazaal

Founder @ Dreamwell.ai

LinkedIn message from Kazzy Khazaal thanking Marielle for landing their biggest customer

LinkedIn

Ricky Pearl

Ricky Pearl

Founder @ pointerstrategy.com

"Elle was an incredible asset to our team and our clients. She consistently went over and above to make sure her work was done to the best of her ability and was extremely coachable in every way.

Elle has a very broad skillset which was greatly needed in our startup with her talking on more than her regular tasks, but also the ones that had 'no home'."

ABOUT

Built by someone who runs the systems, not just sells them.

The short version

I'm Marielle, a GTM Engineer and outbound specialist. If you're a founder pushing for pipeline or a team that needs systems that actually scale, I bring the technical execution to make it happen.

From Claude Code and Codex workflows to cold email infrastructure and full outbound automation, I handle the build so you can focus on closing. Custom scraping, multi-source enrichment, AI qualification, deliverability, CRM wiring — I work inside the stack, not around it.

I don't just recommend tools. I build inside them, ship them into production, and hand them over working — because a system that only runs while I'm in the room was never a system.

Hear it from me
Book a Call
What I bring

Marielle Camba

GTM Engineer // Outbound Systems

  • Outbound infrastructure, deliverability & sending setup
  • Data sourcing, multi-source enrichment & AI qualification
  • 30+ clients across 16+ industries
  • 4+ lead-gen agencies supported behind the scenes
Clay & Claygent Claude Code / Codex Workflows Cold Email Infrastructure Multi-Channel Outreach CRM Integration

Let's Talk

Have an outbound challenge? Let's figure it out together.

Or book a call directly

Pick a time that works for you.

Or just email me directly at: