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Legal Tech
Reputation Management Platform
Campaign Approach
Scraped law firms using Serper, segmented into 3 segments with 3 different messaging angles. Scraped actual Google reviews using Apify.
Why It Worked
Created 3 distinct segments (< 80 reviews, 1-2 bad reviews, 100+ reviews) with completely different pain points and messaging.
Key Insight
3-segment approach with scraped review data for personalization
Performance Results
Live campaign dashboards from 3 sequences run for this client.