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Legal Tech
Reputation Management Platform
Campaign Approach
Scraped law firms with Serper, split them into three segments with three different messaging angles, and scraped their actual Google reviews with Apify.
Why It Worked
Each of the three segments (under 80 reviews, one to two bad reviews, and 100+ reviews) had a completely different pain point, so each one got completely different messaging.
Key Insight
A three-segment approach using scraped review data for personalization
Performance Results
Live campaign dashboards from 3 sequences run for this client.