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Real Estate Lending
Hard Money Lender for Residential & Commercial Investment Properties
Campaign Approach
Used county recorder data to find everyone who took a loan from a competitor in the last year, enriched the borrowing entity into a real decision-maker, and emailed a verifiable fact about their own deal followed by a same-day quote offer. Run as 4 iterations of the competitor targeting campaign.
Why It Worked
Every email opened with a public record the prospect could verify about their own deal, so it read as research instead of a pitch. The same-day quote gave an immediate reason to reply. 468K emails sent, 384 positive replies at 15-20% of all replies.
Key Insight
County recorder data turns a competitor's borrowers into a verifiable, personalized list
Performance Results